Pick a Card - Any Card (When Businesses are Similar)
As a solopreneur (micro-business owner, freelancer, etc.) you may do more than one thing. Even if you are a small business owner you may own more than one small business.
So…what do you do about your business cards?
If all of your businesses or freelance specialties are in the same family, you can put them on the same business card.
Example: I’m a freelance writer, blogger, and author. It’s not completely remiss to put them all one one card. In fact, I make sure I put freelance writer first, blogger second, and at the bottom I just mention that I’m the author of Non-Toxic Networking. The last line gives credence/authority to the first two. Oh, she’s a freelance writer that wrote a book. They make (correct in my case) assumptions about my work ethic and finishing projects, because a book is a big undertaking.
Example: I have an acquaintance that has both a Chocolate Tour business as well as being a very successful Mary Kay representative. She also wrote a book on relationships. While these may seem unrelated on the surface, she has a lot of house parties and spa parties where she makes all three of her businesses come together in a woman-centric way. Of course chocolate and makeup and relationships go together. Valerie has a way of bringing it all together so it feels seamless. If you’re in the mood for chocolate you’re probably in the mood for new makeup and you’re probably in the mood to read about relationships. Valerie’s businesses all focus on the same mood.
The only other thing you need to worry about is business card design. Here are a few tips:
- Don’t overcrowd your card.
- Don’t put too many web addresses on your card.
- Only use one email address and phone number on your card.
- Try to find a theme that you can put into a one line call to action on the bottom of your card. Nothing sleazy or sales-y, but something that lets your potential customer know when to call you.
Tune in later today for Part 2: When Business are Different - here’s a hint - you may need more than one business card.
Image Source: Newscom
Tags: business cards, freelancer, multiple businesses, solopreneurRelated Stories
POSTED IN: Business Networking, Convention Networking, Networking Tips
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