Pick a Card - Any Card (When Businesses are Different)
So you’ve found yourself at a crossroads where you have two (or more) businesses that are completely unrelated. Say…a petsitting business and a freelance writing business. (I don’t know anyone that has these two businesses, but it seems like it could be a really good fit, no?)
Should you have a business card for each, or should you put them on different cards and then hope you’re giving the right card to the right person?
There are two schools of thought on this. First I’ll share the one I don’t agree with.
You should only have one business per card or people will get confused. I see the validity of this because people are easily confused and you get more business when you can be clear and concise in your message when people ask what you do. The problem is the more businesses you have, the more cards you have, and you’ll look a little confused shuffling through your own cards to find the right one to give out. Furthermore, if you give someone three business cards, they might be a little overwhelmed.
Put all your businesses on one card. This is my preference, but it has to be done right or it looks even more confused than shuffling through cards or handing out multiple cards. Here are a few ways you can make your multiple businesses look good on one card.
- A business card has two sides. You could advertise one business on the front and one on the back.
- If you have more than two businesses, you could use blocks of color to separate the sections and highlight one business per section. If you have three, you could focus your main business on front and put the two secondary businesses on the back of the card.
- Put contact information on the front and a description of services and businesses on the back of the card.
Before you put more than one business on a business card, prioritize your businesses. Which one do you like the most? Which one makes the most profit per client? Which one is the most fun? The business that is the best, most profitable, or most fun should get more space on your card.
You could even combine the petsitting business and writing business with a cute logo on the business card that was a man or woman walking a manuscript instead of a piece of paper. Or use a catchy phrase like, we’ll walk your dog or your writing assignment on time every time. Help people remember you do more than one thing.
If you make it easy for your potential customer, they’ll be more likely to remember you and recommend you to others.
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